The most expensive home sold in Pasadena in April 2024 was 1341 Hillcrest Ave. This 1917 Italianate Colonial was listed in January for $8,350,000 and sold for $7,950,000. The sellers purchased this magnificent home in 1999 for $2,525,000.
This luxury Pasadena home was entered in the MLS as “Coming soon” on January 9th. It sold on January 30th – the same day the listing went live as “Active.”
“Coming soon” marketing refers to promoting properties listed for sale shortly but not officially on the market. Real estate agents commonly use this strategy to generate interest and anticipation among potential buyers before a property is officially listed.
Here are some benefits:
- Building Anticipation: By teasing a property as “coming soon,” real estate agents can pique the interest of prospective buyers. This can create a sense of anticipation and exclusivity around the property. It may lead to more inquiries and offers once it is officially listed.
- Generating Inquiries: Interested buyers may sign up for alerts or contact the agent for more information.
- Pre-Market Exposure: It allows sellers to showcase their property to a select group of potential buyers before it is widely marketed. This can be advantageous for sellers who prefer a more discreet approach or want to test the market interest before officially listing the property.
- Competitive Advantage: Promoting a property as “Coming soon” can give agents and sellers a competitive edge. It allows them to get ahead of the competition and potentially secure a buyer before other similar properties become available.
- Marketing Campaigns: Agents may use various marketing tactics such as social media posts, email newsletters, targeted advertisements, and even physical signage to promote the property as “Coming soon.” These campaigns aim to generate buzz and attract attention from potential buyers or renters.
Overall, “Coming soon” marketing in real estate is about strategically timing the promotion of a property to maximize interest and engagement, ultimately leading to a successful sale or rental transaction.
Marketing remarks for 1341 Hillcrest Ave Pasadena:
Classic Italianate-Colonial Revival by G. Lawrence Stimson one block from the Langham. Nearly three-quarter acre of gated serenity and over 7,000 square feet of main house, finished basement, and guest house for six bedrooms, seven baths, den/sunroom, family room, newer kitchen, basement conference and media rooms. The motor court, pool, dining terrace, gazebo, elevator. The epitome of Pasadena’s Gilded Age. House: 6095 SQ/FT, Finished Basement: 1363 SQ/FT, Guest House: 265 SQ/FT.
