The National Association of Realtors (NAR) has enacted the Clear Cooperation Policy. Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs. Digital marketing on public facing websites, brokerage website displays (including IDX and VOW). Digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.
The clear cooperation policy is not without controversy. NAR is being sued by some members. Prior to its enactment, I could place a for sale sign with a coming soon rider. I could advertise in the paper. I could write about my new listing on my blog and newsletters. There were many ways to enhance the marketing plan for my clients. But NAR decided that some Realtors are not cooperating with other real estate agents. Rather than policing its own disreputable real estate members, the National Association of Realtors enacted this Clear Cooperation Policy.
Each Los Angeles home seller has different needs. And the National Association of Realtors has failed to recognize this. Some home sellers prefer to market their home quietly. It could be out of a need for privacy, embarrassment or numerous other reasons.
I can’t blog about a new listing until one business day before I go live in the MLS. I have to be mindful when I order the For Sale sign. If it goes up too soon, I am in violation.
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